Small-batch beauty · New Orleans, Louisiana

Sage' La'Che

Beauty, brushed with love.

Small-batch, cruelty-free makeup brushes made by a family in New Orleans — soft enough for every day, crafted well enough to last for years.

Shop the sets Our story

Cruelty-free, alwaysSofter-than-fur synthetic fibersHand-checked, ribbon-tied

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Grandmother tying a ribbon on a kraft box of makeup brushes — The workbench where every set is tied.

Our Story

One grandmother, one granddaughter, and the belief that everyday things should be made beautifully.

In New Orleans, Louisiana, a grandmother watched her granddaughter fall in love with makeup — and noticed that most brushes weren't made with much care at all. So she started making them herself: small-batch, cruelty-free, and soft enough to earn a spot in her everyday routine. Word traveled the way good things do. Today, every brush we make is still checked by hand, still tied with a ribbon, still built to be kept — not tossed in a drawer. We're a family business because that's exactly where we started.

— The La'Che family · est. 2026

The Sets

Three ways to begin.

Every set is assembled, checked, and ribbon-tied by hand. No filler, nothing wasted — just brushes you'll reach for every morning.

Cruelty-free fibersHand-tied in New OrleansFree US shipping $50+

The Full Starter Kit — 11 brushes with linen roll and ribbon

Best Gift

11 brushes + linen roll

The Full Starter Kit

Everything she needs to begin.

Our complete collection: the Everyday Face Set, the Eye Brush Set, and a linen brush roll — ribbon-tied and ready to gift. The perfect introduction to makeup for any teen starting her beauty journey.

$68View details

The Everyday Face Set — 6 makeup brushes with rose gold ferrules on linen

6 brushes

$38

The Everyday Face Set

Your daily glow, covered.

Six supersoft brushes for foundation, blush, bronzer, contour, and setting powder. The set that started it all — designed for teens learning to build a natural, everyday look with confidence.

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5 brushes

$32

The Eye Brush Set

Blend, define, and dazzle.

Five precision brushes for blending, smudging, lining, and defining. Perfect for beginners learning eye looks — from soft everyday washes to bold smoky eyes.

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The Blush & Glow Duo — fan brush and blush brush close-up

New

2 brushes

$22

The Blush & Glow Duo

Two brushes, one radiant finish.

A fan brush and a tapered blush brush, paired for the perfect sun-kissed look. Sold as a duo, used every single day — ideal for adding a healthy glow in seconds.

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All sets are made in small batches and ship within 3–5 business days.

Questions? See our FAQ →

Learn with Sage La'Che

Beginner Makeup Tutorials

Step-by-step guides designed for first-timers. Learn the techniques, build the confidence, and let your brushes do the work.

4 free guides

Beginner

5 minFeatured guide

5-Minute Everyday Face

Learn how to apply foundation, blush, and bronzer using just three brushes for a polished everyday look.

What you'll learn

Foundation blending
Blush placement
Natural bronzer

Watch tutorial

Beginner8 min

Soft Smoky Eye for Beginners

No experience needed. This step-by-step guide walks you through blending eyeshadow for a soft, wearable smoky eye.

Eyeshadow blendingSmudge linerCrease definition

Watch tutorial

Beginner4 min

Glowy Skin in 3 Steps

Use your fan brush and highlighter brush to build a luminous, skin-first glow that lasts all day.

Highlight placementFan brush techniqueSkin prep

Watch tutorial

Beginner6 min

Clean Girl Contour

Master soft contour and blush placement with your Sage La'Che face set for a sculpted, natural finish.

Contour blendingBlush layeringSetting powder

Watch tutorial

All tutorials are designed for complete beginners — no experience required.

Why Sage' La'Che

Made like it matters.

Small-batch made

Every set is assembled, checked, and tied by hand in New Orleans — never mass-produced.

Cruelty-free, always

100% synthetic fibers that are softer than animal hair and kinder for it.

Built to last

Balanced handles, reinforced ferrules, and fibers that don't shed, flake, or splay.

Made like a gift

Each set arrives ribbon-tied in keepsake packaging, because everyday tools deserve a little ceremony.

Softness you can feel from the first touch.

Our fibers are cut, washed, and hand-matched for density — the difference between a brush you tolerate and one you reach for.

Get in touch

We'd love to hear from you

Have a question about our brush sets, a tutorial request, or just want to say hello? Send us a message and we'll get back to you within 1–2 business days.

Product questions

Brush care, sizing, and what set is right for you

Tutorial requests

Suggest a look or technique you want us to cover

Orders & shipping

Track your order or ask about delivery timelines

Replies within 1–2 business days

Care & Questions

Everything you'd ask at the counter.

Join the Family List

Be first in line when the next batch is tied.

Sets are made in small batches and often sell out. Join the list and we'll send you first access to every new batch — plus a little something with your first order.

No spam, ever. Just soft launches.

brushed with love